April 21, 2022 2 min read

We’re proud to announce that Luxya is an officially certified B Corporation.

B Corps are companies who are committed to prioritising the environment and society in the way they do business. Sound familiar? We've always wanted to create a company that was in harmony with the world, give back where we can and support our community and certifying as a B Corp made perfect sense.

B Corps have been independently assessed to ensure they meet the highest standards of social and environmental performance, transparency, and accountability. The certification process is rigorous, and considers the impacts of a company’s decisions on society and the environment. It’s about growing a business in the right way and is the only certification that measures a company’s entire social and environmental performance.

Certified B Corporations® are for-profit companies that use the power of business to build a more inclusive and sustainable economy.

Business as a force for good.

Certifying as a B Corp means that a company is legally and morally committed to prioritising their responsibility to the environment and society, and our company constitution has been changed to legally reflect this. So whether it’s decisions about the products we make, the people we employ or the partners we work with, we legally have to prioritise the welfare of people and planet, not just profits. We want to use business as a vehicle to drive positive change in the world, and the B Corp community is fully committed to this mission.

Good companies, not just good products.

Just because a company makes good products, doesn’t necessarily make them a good company. Whilst that specific product may be sourced in a responsible way that has a positive impact, it doesn’t mean the company that makes it is doing all their business that way. Certifying as a B Corp is an incredibly rigorous process, covering every area of a business; from products and sustainability policies, to culture and the way they communicate with customers. So when you see the B Corp logo, you know that company has been independently verified and is acting in a way that is socially and environmentally responsible, all the way through the business.

Not just a rubber stamp.

There are a lot of sustainability certifications out there, and it can often be confusing for consumers to discern which ones actually carry weight. As well as legally binding commitments to the environment and society, B Corp certified companies are continually re-assessed and are required to pass the re-certification process every 3 years. This ensures that B Corps are always held to account – continually monitoring their impact and trying to improve the way they do business, for the benefit of people and planet.

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